Apple’s Multi-Face Golden Coin
Posted on | December 14, 2009 | 5 Comments
I came across a recent post on The Unofficial Apple Weblog – TUAW – POLL: Which industry should Steve reinvent next? An interesting question, and I really liked the picture on the post, it tells a good story. As an all time Apple fan I enthusiastically decided to participate in the poll. I stared at the question for sometime looking for an answer when another question popped into my mind? Is Jobs really finished with entertainment and communications markets? Is there still room for Apple to innovate and further disrupt their steady markets waters that has been settled for years?
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What’s about Stories and Storytelling…
Posted on | August 29, 2009 | 7 Comments
Our entire life is nothing more than a series of stories. We are all storytellers. We tell stories all the time; when we speak on the phone, when we design a new product, or when we put children to bed. Each story has a message and a point to it. Some are told for fun while others have purposes and reasons behind them. Stories need a teller and a channel to communicate them. This gives the rise to all sorts of media we know from press to the web. Gutenberg mechanical print machines, radios televisions, movies and later the internet and mobile phones have all helped spread the words out through time.
Stories become really appealing and succeed delivering their main messages – regardless of their context – when we engage and interact with them. We only engage with good stories that move us from inside, ignite our passion and help solve a problem or understand something. Good stories are crafted and well designed. Storytellers know that and have always sought different means of engaging the target audience by striving to tell good stories and to capture feedback. Book authors and novelists use public places to sign their books and engage with their readers. Journalists, media people and film makers are no different. Each facilitated his own channels of engagement and feedback with variant degrees through a process of understanding what people want in relation to a given context. Product and service designers, architects and marketers are the same too. All are telling different stories and trying to engage with their audience. When this happens; a product sells, a building becomes immortal or a useful message is delivered.
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